Real Conversations
Real Conversations video series is a genuine, thoughtful conversation with healthcare professionals about their experience treating HIV. After the project was put on hold during 2020, we were able to move forward with an in person shoot in spring of 2021 with two Gilead doctors. Members of the team were flown to the shoot locations while a few of us, myself included, navigated and managed the project via Zoom.
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My role in the project was helping put together the visual direction of the videos by working with our production team to find the right aesthetic, outfit inspiration and music for the videos. I created the discussion guides for each of the doctors, which allowed them to know what to expect and where to be when. Additionally, I created the lock up for the program, assisted in finalizing the edited videos, provided the typographic treatments and animation direction, and led the direction on how these videos would live within the website, banners, social, and more.
Evolution of HIV
This video tells the individual stories of Dr. Joel Gallant and Dr. Cal Cohen, highlighting key moments during their decades of treatment since the epidemic began over 40 years ago.
Doctor Discussion Guide
To help with the ease of the day, discussion guides were created. They outlined the timing and expectations for the day along with sample questions.
Additional Tactics
To promote these videos, I lead the development of banner ads, a social campaign, a direct mailer, and an email, aligning each visually with the Real Conversation branding. Differentiating the look and feel from the usual BIKTARVY branding allowed for this campaign to stand out and feel unique.
