While I was a student at West Chester University, this campaign was my biggest accomplishment. It provided me with my first opportunity in creative directing after being nominated by classmates to lead the project.

 

We began with brainstormed different campaign ideas, tag lines, and approaches to graphics. When we decided on "Face Your Wild Side", I contacted a photographer and stage make up artist to help bring our vision to life.

 

Once the photos were taken, my classmates and
I began working on the campaign which included magazine ads, a billboard, a guerrilla ad, and website banner. The ads seen here were my primary focus in the campaign.

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This project ultimately won us Honorable Mention in the 2013 BFA Exhibition at West Chester University.