Help Stop the Virus Pro Refresh

When BIKTARVY launched in 2017, they created a market shaping program named Help Stop the Virus Professional. The goal of this program was to provide information about HIV, best practices in treatments, and deeper insights that don't tie back to the brand directly. In 2021, we recognized a need to modernize and refresh this program and began to do so. Another art director and I pitched a few visual directions for the client to choose from and they ultimately selected my Retro Revival campaign, inspired by 40 years since the epidemic began.

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After the launch in mid-2022, including the Help Stop the Virus Pro website, I began pull that vision through to different tactics, including social media, print, and video. I used the shapes, textures, and layered patterns to create depth within these tactics.