BIKTARVY
Non-Branded Campaign
In fall of 2024, BIKTARVY has decided to update their non-branded look and feel to better share information about the treatment, specifically in a women-focused lens after being indicated for pregnant and breastfeeding women. While exploring this, the client decided to explore and test two different directions. As a results we were asked to create a range of tactics within these two look and feels to get into market. We were given the color palette, a few example mockups, and the general vibe of the campaign. My copy partner and I worked together to bring both campaigns to life and to provide direction for future projects as the experts on the two campaigns.
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Here you will see a few examples of the two campaigns, Sex, Love, Undetectable and Living with HIV from A-Z.
Living with HIV from A-Z
The main brand element is the A-Z sliding bar where we were able to highlight a key message or word.
Sex, Love, Undetectable
This campaign had a lot of creative freedom, allowing us to really shine in social, specifically Instagram and TikTok.