Enough Said Campaign Evolution
In 2020 BIKTARVY launched it's Enough Said campaign for healthcare professionals. The goal of the campaign was to show the simplicity of treatment while exemplifying the confidence in the treatment. The visual consisted of an image of the pill and "Enough Said." written directly below it. It was a clean and simple campaign that worked great upon initial launch but as tactics continued we discovered a drop in interactions and an issue with all the tactics looking similar. With the approval of my account team, I decided to put together an exploratory of how we can continue that simple, clean confidence while implementing more color and vibrancy around the brand. The client loved the direction and I have continued to evolve and push the brand in little ways like adding some darker shades to the color palette to create some depth to our digital presense.
The Campaign
The original Enough Said campaign was created to show the simplicity of treatment and the confidence behind the brand.
The Evolution
After the launch of this campaign we realized simplicity can create redundancy and saw an opportunity to expand the campaign. I took a look at our competitors to create and present to the client an analysis comparing our work to theirs along with a few examples of how we could push our tactics. Using colorful backgrounds, simple iconography, and clean typography, I enhanced the tactics to a new level.
The Continuation
As we began to use more color, the palette began to grow. I introduced a darker shade of each brand color in gradients initially, eventually bringing them in to highlight and create depth within the work.
