BIKTARVY Social
Over my time working on BIKTARVY I have had the opportunity to see the brand grow and evolve and been able to play a role in bringing that to life. In 2021
I recognized an issue within our social ads – they felt super clinical and all looked the same. Sure, it is an HIV treatment and advertising to healthcare professionals but when they are scrolling on social media they are just like us—looking for a distraction with lighthearted content. I took a look at our competitors and put together a competitive deck with some suggestions of how we can evolve social media. With the support of the team, I have successfully up-leveled our social media presence to better grab attention.
Competitive Analysis
Below you will see where we were and a glimpse at the primary competitors in HIV treatment, along with my suggestions.
BIKTARVY Social Now
With the support of our client, I was able to expand our social media presence from fully branded ads to keeping things light and reminder-like.
