5-Year Data Campaign

2022 marked 5 years of data for BIKTARVY, the leading HIV treatment. To celebrate this important moment for treatment, I was tasked with creating a variety of tactics to announce this mini-launch of data. In doing so, I wanted to make sure the tactics were eye-catching, modern, and felt like a further evolution of the Enough Said campaign. We brought in more brand colors, added patient photography, pulled shapes from the logo to use to highlight information, and used visual hierarchy to organize the data.